Improve your page speed, crawling and the 11 important parts of SEO for greater online visibility and better search rankings. Consider what those users are looking for, what they want, and what they need. Your content should serve this above all else. This is how search engines will continue to value your content and display it in search queries.
What about websites with appalling SEO? They have been banished to pages five, six and beyond Google, where no one will ever see them. If you're new to the world of SEO and want to take advantage of the channel, these riskier and more aggressive ways of trying to get links are probably not a good option for your business, since you won't know how to properly overcome difficulties or assess risks. Google also offers a little more of this data in its free Google Search Console interface (if you haven't created an account, this is a very valuable SEO tool both for discovering search query data and for diagnosing various technical SEO issues; more information on Google Search Console here). As we've already discussed, keyword research is still valuable, and technical SEO issues that prevent Google and other search engines from understanding and ranking the content of websites are still common.
However, if you're in a rapidly changing industry where the market changes rapidly, it may be important to integrate a quarterly or even bimonthly keyword research task into your SEO process to know exactly what the public is looking for next. This is where mistakes in an SEO implementation can become dangerous and that's why things aren't always simple when it comes to effective SEO projects. If you have a large, complex site, focus on getting the technical SEO right (or hire someone who can). Educate and empower the SEO community by providing the latest news and the latest best practices through the smartest professionals in the industry.
For many companies, all they need to know about SEO is to understand the technical aspects of SEO well, understand the keywords they want to target, and have a keyword strategy for linking and sharing the pages of their website. What you're probably interested in as a business owner or employee is how you can leverage SEO to help generate more traffic, leads, sales and, ultimately, revenue and profits for your company. These questions and many more will determine your next steps in developing your SEO strategy, and these various moving parts will soon be fully focused as you define what to do next. While most Internet users won't notice the details of your website's URL, this is still important for your SEO.
If you've been living on a deserted island for a few months without access to SEO resources, Google will release its latest page speed update in May, called “Core Web Vitals”. Technical SEO can be difficult to do on your own, so if you think professional help is a worthwhile investment, check out this post on How to Find the Right SEO Services for Your Small Business. Even if your URLs aren't “pretty”, if you think they're not negatively affecting users and your company in general, don't change them so that they focus more on keywords to “improve SEO”.