This course is divided into 6 lessons and 26 videos. Each lesson ends with a quiz to test your knowledge and you will be invited to participate in their forum throughout the course (which is optional, but highly recommended). The course also provides support materials to easily put into practice what you have learned. At the end of this course, you'll receive a HubSpot certificate.
This course is designed for e-commerce entrepreneurs who want to learn the basics quickly. Whether you're a beginner and barely know what SEO means, or if you have a small business that generates consistent revenue with SEO, but you want to earn more, you're in the right place. The course is structured in five main chapters: you will learn what SEO is and how search engines rank web pages, why the target audience is important and how to choose the best keywords, what are the SEO attributes of a page (all those things that need to be added to a site or modified to rank better in search engines), how off-page SEO works (methods for obtaining links and promoting a site) and how to monitor and manage projects. A good online course is regularly updated to take into account new trends and is continuously enriched with new content based on user feedback.
Sam Oh is not only an SEO expert, but also a great instructor, making learning an enjoyable experience. In this free certified course, you'll learn the basics of search engine optimization with a team of Hubspot specialists. To access some of the courses, you must create an account on the learning platform, but all of them are available free of charge for a limited time (one month) or for life. This complete course is perfect for improving your SEO if you want to be a specialist starting from scratch.
All of the SEO courses on the list are great and will definitely help you with your SEO learning efforts. In this course, Tommy explains the SEO framework used in Paypal and Airbnb and offers general tips on how to approach the entire SEO process. In this free collection of tutorials, you'll have the opportunity to learn from SEO expert Sam Oh, from Ahrefs, one of the world's leading SEO tools. My second choice for the best SEO course is the official Google documentation, which is by far the most recommended resource for anyone starting out with SEO.
Most importantly, SEO has the potential to help your company reach massive audiences, as Google has nearly 4 billion users around the world. SEO is and has been the most important digital marketing channel for a long time, and whether you're interested in SEO as a profession or simply the set of strategies that will help you make any project more visible on search engines, this is the course that will help you achieve your goals. If you don't want to see all the videos, I suggest you spend some time watching the third video in which Rand talks about “search engine satisfaction”, a very important concept for modern SEO. But learning to master SEO isn't unattainable with huge free online SEO tutorials that include free online SEO courses, SEO videos on YouTube, and SEO websites or blogs.
I created this ranking following the proven methodology used in the previous guides for the best courses (you can find them all here). Even so, if you want to learn the ins and outs of SEO, you should consider making a small investment to enroll in a professional SEO course that will teach you everything you need to know about SEO without having to wander around and search for information in free resources.