The SEO certification course includes 6 hours of time and instructor-led exams and, when you take the exam, you get the SEO certification. While Moz has its own SEO tools, the course doesn't depend on their tools. You can follow this course without having a Moz Pro subscription. SEO certifications are awarded to those who complete an SEO course and demonstrate their knowledge by completing a test or questionnaire.
This SEO certification course is ideal for people who are new to SEO. In fact, you can learn the basics of SEO in about 8 hours. MOZ is a well-known manufacturer of SEO software and data processing tools for websites of any format. The Free SEO Guide for Beginners gives you a comprehensive overview of the search engine optimization industry.
In this program, you'll learn about things that indirectly affect SEO, such as content marketing, web design, and user experience. Microsoft's search engine, like Google, is in no hurry to disclose its algorithms, so it doesn't teach specialized SEO courses. The Blueprint is a platform that offers SEO training for industry beginners and experienced professionals. While Google doesn't offer SEO certifications, the Google Analytics Academy does offer a number of analytics courses, including this one on advanced analytics.
There are probably some SEO certifications that delve into an area of SEO, such as keyword research or technical SEO, but the ones I found were quite basic. You can try this free online MCQ SEO practical exam to understand the type of tests that are part of the course curriculum. They have designed courses that help with the comprehensive management of the agency, from acquiring clients to carrying out a comprehensive SEO audit. To get certified in advanced SEO, you must complete three projects and a simulation test with a minimum score of 60%.
By combining data, analytics, content marketing and HTML mastery and technical site optimization, SEO unlocks the potential of your marketing efforts. If you want to become an SEO expert, my advice is to start a website as soon as possible after learning the basics of SEO. You can take courses and earn certifications in beginner SEO, advanced SEO, inbound marketing, link building, competitive analysis, keyword research, and more. SEO is crucial to allow a website to rank well on the search engine results pages (SERPs) of major search engines such as Google, Yahoo and Bing.
Even if you're not going to develop a career in SEO, it'll be useful to understand the basics of optimization. There are also plenty of examples of how to turn course material into an SEO strategy for your site.