Search engine optimization is made up of a lot of moving parts and pieces. Get an overview of the different types, tools, and strategies of SEO. Get an overview of the different types, tools, and strategies of SEO in this overview for businesses large and small. Mastering SEO optimization can be difficult, especially if you're just starting out.
Fortunately, finding the best SEO tools is easy, we've compiled them all in this list. We contacted more than 30 SEO experts to find out which is the best SEO software and what keyword tracking tools are impressing SEO experts. You don't need to try all of these tools, you just need to figure out which one works best for your business. SEO tools save you from tedious keyword research and data analysis.
With these tools, you can see what works and what parts of your strategy could benefit from some adjustments. The best SEO tools also provide reports on how you're keeping up with the competition and where the best opportunities are. In addition, they allow you to measure search performance in countries, regions or languages. Ahrefs is one of the most recommended online SEO tools.
It's second only to Google when it comes to being the biggest website crawler. SEO experts can't get enough of seeing Ahrefs' site auditing feature, as it's the best SEO analysis tool out there. The tool highlights which parts of your website need improvements to rank better in search engines. From a competitive analysis perspective, you're likely to use Ahrefs to determine your competitors' backlinks and use them as a starting point for your own brand.
You can also use this SEO tool to find the content with the most links within your niche, check and correct the broken links on your website, and get an overview of the best-performing pages (so you can see what information attracts visitors). Syed Irfan Ajmal, director of growth marketing at Ridester, loves the SEO keyword tool Ahrefs. Share: “Ahrefs is undoubtedly our favorite tool when it comes to various facets of SEO, such as keyword research, ranking tracking, competitor research, SEO auditing, viral content research, and much more. We added our site and that of our competitors.
Then, the tool shows us the sites that have backlinks with our competitors, but not with us. This helps us find great link opportunities. But this wouldn't have been so easy if Ahrefs hadn't had the largest database of backlinks. Ahrefs has been essential in positioning our site in several of the main keywords and getting us to 350,000 visitors per month.
Google Search Console, which is offered free of charge to everyone who has a website, allows you to monitor and report on the presence of your website on Google SERP. All you need to do is verify your website by adding a code to your website or using Google Analytics and you can submit your site map for indexing. Although you don't need a Search Console account to appear in Google search results, you can control what is indexed and how your website is represented with this account. As an SEO verification tool, Search Console can help you understand how Google and its users view your website and optimize it for better performance in Google search results.
It's especially useful for new websites, as it allows site owners to submit web pages for search indexing. SEO marketing tools like SEMrush tend to be fan favorites in the SEO community. Experts love that they allow you to easily evaluate your rankings, as well as identify changes and new classification opportunities. One of the most popular features of this SEO tool is the domain-by-domain analysis, which allows you to easily compare your website with that of the competition.
If you're looking for analysis reports that help you better understand your website's search data, traffic, or even your competitors, you can compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve the performance of your website. Liraz Postan, Senior Director of SEO Content & at Outbrain, recommends SEMrush as one of the best SEO tools. She says: “My favorite SEO tool is SEMrush, with the “organic traffic statistics” feature.
This feature allows me to view all my main articles in a control panel, along with related keywords, posts shared on social networks, and word count. This gives me a quick overview of what works and where to optimize it. I generally use SEMrush in my daily work, I love this tool and I love using site auditing to optimize the health of our site. We improved the state of our site by 100% more since we started using SEMrush and increased conversions by an additional 15% on our content pages.
An SEO keyword tool like KWFinder helps you find long keywords that have a lower level of competition. Experts use this SEO tool to find the best keywords and make analysis reports on backlinks and the SERP (search engine results page). Its rank-tracking tool helps you to easily determine your ranking and, at the same time, to track your improvement based on a key metric. Plus, if that's not enough, you'll get a ton of new keyword ideas that will help you rank your website even higher.
The Moz Pro SEO software continues to appear as one of the best SEO tools that experts actually use. Some specialists were thrilled with the fact that Moz was always up to date despite the usual changes in Google's algorithm. Others praised Moz's chat portal, which allows them to always get an insightful answer to every question they're asked. Whether you're looking for keyword recommendations or a site crawl, Moz is an inexhaustible source of comprehensive services.
You can get great information about the performance of your website, but also about how to improve it. They also have a free MozBar toolbar that you can download to view your website metrics as you browse any page. If you want to learn more about SEO, you should also consider visiting MozCon, their annual conference. The referral SEO tool of Keri Lindenmuth, marketing director of Kyle David Group, is none other than Moz Pro.
She says: “My favorite feature of the tool is its page optimization feature. For example, it will tell you to “Include your keyword in the title of this page” or “Add an image with an alternative keyword tag”. We can compare the traffic and optimization of your site with those of your competitors. We can see what pages and search terms your competitors are performing well on and modify our web practices to compete with theirs.
Without a tool like Moz, SEO really becomes a guessing game. You have no idea where you're doing well and where you can improve. Ubersuggest, developed by Neil Patel, is a free keyword search tool that helps you identify the keywords and also the search intention behind them, since it shows the most valued SERPS. From short phrases to long phrases, you can find the right terms to use on your website with hundreds of suggestions from this great free keyword tool.
The metrics that Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Ideal for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is. Adele Stewart, senior project manager at Sparq Designs, can't get enough of SpyFu SEO software. She comments: “I've used SEMrush and Agency Analytics in the past, but SpyFu has an advantage over my client's competition.
All of SpyFu's features are great, but my absolute favorite is the SEO research feature. You can connect a competitor's domain and get information about their own SEO strategy. You can see the keywords they pay for compared to. Their organic rankings, review your top keywords, and even evaluate your keyword groups.
Using SpyFu has been critical to the SEO success of my clients. There's a lot more to track and report, plus I don't have to put as much effort into research as I did with other SEO software. SpyFu extracts the information I need and organizes the reports so that my clients can present and understand them. I've already seen increases in the indexing and positioning of keywords that we hadn't even thought about.
As one of the main SEO analysis tools, Woorank offers free and paid options for tracking and reporting your marketing data. You can consult your competitors to find out what keywords they are targeting and thus overlap them with theirs. Try to understand the performance of keywords over time in order to optimize them for users and search engines in the best possible way. And most importantly, understand the things your website is missing from a technical and content perspective.
Woorank can help you identify duplicate content, downtime, and security issues, and provide guidelines on how to fix them. Majestic is one of the best marketing and SEO tools, according to experts. It has countless useful features, such as The Majestic Million, which allows you to see the ranking of the millions of the most popular websites. Did your website make the cut? The Site Explorer feature allows you to easily see an overview of your site and the number of backlinks you have.
It also works as an SEO keyword tool to find the best keywords to target and, at the same time, it has functions aimed at comparing sites and monitoring their rankings. Google Trends has been around for years, but has been underused. Not only does it give you information about a keyword, but it also offers great insight into trends around the topic, which can be invaluable at any stage of a company's growth. Search for keywords in any country and receive information about it, such as the most frequently asked queries, the increasing queries, the interest over time and the geographical locations depending on interest.
If you're not sure what trends are right for you, this is the best SEO tool you can use. SEOquake is considered to be one of the best free SEO tools. This Chrome extension acts as an SEO verification tool that audits the website on the page, evaluates your internal and external links, and also makes website comparisons to determine your performance with that of the competition. Other features of this SEO analysis tool include keyword analysis, such as keyword density, an easy-to-read SEO panel, and an export function that allows you to easily download and send data to key people on your team.
Brin Chartier, a digital marketing expert and SEO content creator, loves the free SEO tool SEOquake. She says, “I love a good browser extension, and SEOquake is the best free SEO tool for getting instant SEO metrics on any website or SERP. I can instantly perform an SEO audit on the page for myself or for the competition, and the SERP overlay feature is an impressive visualization of the main metrics of the page that I can export to CSV & and share with my team. This tool saves me hours of manual work that I can use to advance the creation of SEO-optimized content.
Siteliner is an SEO verification tool that helps you find duplicate content on your website. What is duplicate content? Content identical to other websites. And Google penalizes websites with it. With SEO tools like this one, you'll be able to scan your entire website to find duplicate content, broken links, average page size and speed, number of internal links per page, and more.
It also compares your website with the average number of websites consulted with this tool to help you better understand your situation. Tieece Gordon, search engine marketing specialist at Kumo Digital, recommends the SEO tool Siteliner. He says: “Siteliner is one of my favorite SEO tools every time a new site is presented to me. Identifying and solving potential problems almost automatically improves quality and value, reduces cannibalization and adds more context to a specific page if done correctly, which is why this tool is used.
A free tool (the paid version offers more information) that offers the possibility to check the levels of duplication, broken links and the reasons why the pages were omitted (robots, no index, etc.). The key feature that Siteliner does better than anything else I've ever encountered is the duplicate table of contents. Present URLs, matching words, percentages and pages in a simple and simple way. And since it's smart enough to skip pages without indexed tags, it's safe to say that most pages that show a high percentage should be treated.
I've seen a lot of e-commerce sites that rely on manufacturers' descriptions, service sites that want to target several areas with the same text, and sites with simply thin pages, sometimes also a combination of these two options. I have seen that adding valuable and unique content has allowed us to position ourselves and, in turn, increase sessions and conversions for customers. All of this comes from Siteliner. It may not be the business-level software that everything sings and dances that promises to the world, but its simplicity is perfect.
Chrome SEO extensions, such as Fat Rank, allow you to easily analyze the performance of your website. This SEO keyword tool lets you know the ranking of your keywords. You can add keywords to your search to find out your ranking per page for each keyword you optimized for. If you don't rank in the top 100 results, it will indicate that you are not ranking for that keyword.
This information allows you to better optimize your website for that keyword, so that you can make the necessary adjustments. Keywords Everywhere is another excellent SEO extension for Chrome that aggregates data from various SEO tools such as Google Analytics, Search Console, Google Trends and more to help you find the best keywords to rank for you. Free SEO tools like these simplify the process of determining the best keywords for your website. So, instead of visiting multiple websites every day, you can use this tool to save a great deal of time.
Experts consider Screaming Frog to be one of the best online SEO tools. They love the time they save by having this tool analyze their website very quickly to perform site audits. In fact, everyone we spoke to said that the speed at which Screaming Frog provides you with information was faster than that of most online SEO tools. This tool also informs you about duplicate content, errors to fix, incorrect redirects, and areas for improvement for link building.
Their SEO Spider tool was considered the best feature by top SEO experts. Jon Hoffer, content director at Fractl, loves the Screaming Frog SEO tool. Share: “I couldn't do my job without it. It allows me to track customer and competitors' sites and get an overview of what's happening.
I can see if the pages are showing 404 errors, find the word count, get a list of all the title and H1 tags and analysis data, all in one place. At first glance, I can find opportunities for quick solutions and see which pages are generating traffic. Maybe the meta descriptions are missing, or the title tags are duplicated all over the site, or maybe someone has accidentally unindexed some pages; it's all there. I also love the ability to extract certain data from pages.
Recently, I was working on a directory and needed to find the number of listings that were on each page. I was able to get that information with Screaming Frog and see it along with the analysis data. It's great to know what competitors actually have on their sites. This is great for content ideas.
Overall, Screaming Frog gives me the opportunity to perform a quick audit and understand what's happening. Reveal opportunities for easy profits and practical information. I can determine if the site migrations went smoothly; this is generally not the case. With the inclusion of traffic data, I can also prioritize tasks.
Serpstat is a growth hacking platform for SEO, PPC and content marketing objectives. If you're looking for an affordable all-in-one tool for solving SEO tasks, analyzing competitors, and managing your team, Serpstat will be an excellent choice. Many experts are now opting for the tool, as it has collected keyword and competitor analysis data for every Google region in the world. In addition, Serpstat is known for its incredible features.
The most popular one is the missing keywords feature, which identifies the keywords that your competitors rank in the top 10 search results and you don't. By switching to incognito mode and searching on Google, you'll get unbiased and “clean” searches to understand what your users see and the results they get when searching for keywords. Using the autofill options will give you suggestions for semantic keywords to use. As one of the best and free SEO tools, incognito search is useful, as it shows where you actually rank on a results page for a given term.
SEO has become a big discipline over the past 10 years and all of the previous SEO tools wouldn't have existed without the SEO experts who back them up. We wanted to quickly recognize these people for their hard work to help websites rank better and generate more conversions. As the industry's best-known SEO expert, Rand Fishkin is the founder of Moz and Sparktoro. Known for his infamous “Whiteboard Friday” videos, Rand rose to fame for talking openly about SEO and the many different content you can use to rank better in search engines.
We even mentioned their SEO tool, Moz, in our list above. Barry Schwartz is the master of sharing content on everything that has to do with SEO. Barry, who is often the first person to write about algorithm updates (sometimes even before Google), is the news editor of Search Engine Land and runs Search Engine Roundtable, both blogs on the topic of SEM. Barry also owns his own web consultancy called RustyBrick.
As an incredible contributor to many SEO blogs in her time, Vanessa Fox's career didn't start at Google, but she definitely made her mark there. Vanessa is an author, keynote speaker and created a podcast on topics related to searches. Interested in how people interact online and in the intent of users, Vanessa will impact the future of SEO and will surely be very active. The best SEO tools on this list are gold.
They provide you with information that would otherwise take years to generate. That said, you'll have to work hard to get the results you want. That means producing SEO-optimized content, rewriting all your product descriptions, and taking what you've learned from these SEO tools and making adjustments. Check out this SEO checklist to make sure you have all your bases covered.
If you're on a budget, most of these tools have free features or trials that you can play with. Find out what you need to improve to position yourself better in the SERPs. And follow the suggestions in the tool to boost your growth. Since the field of SEO is always changing, you should work with a company that is aware of current trends and that doesn't use outdated tactics.
While this tool isn't just for SEO, it has an integration with Search Console, so you can see which landing pages generate the most impressions directly from your analysis tool. There are lots of free keyword tools that can give you hundreds of keyword ideas based on a single initial keyword. This will allow you to track your rankings and receive notifications when something good or bad happens with your SEO or even when your competition does something new. But we'd be remiss if we didn't tell you about some of the great online courses that will help you take your search engine optimization skills to the next level.
This is a positive ranking signal, so one component of SEO is to consider how you can get people to stay on your site for a longer period of time. After completing this SEO basics course, you can opt for the search engine optimization (SEO) training course offered by Simplilearn. If you are someone who is venturing into the field of SEO, based on these ideas, you might want to try to position yourself for something a little less competitive. Black hat SEO is the practice of using unapproved tactics to generate higher search rankings and play with the system.
One thing to keep in mind about the technical aspect of SEO is that, if you're a newbie, you can seriously damage your rankings if you try to do so without proper training. With almost 4.5 billion active Internet users around the world and almost all of them use search engines, SEO has become a very important part of companies and organizations. It's a course for online store owners who want to improve rankings as a means of generating traffic to increase revenues and profits. .