Top SEO Certificates Michael Rosenston is a data verifier and researcher with experience in business, finance and insurance. Before taking this position, he interned with two Fortune 500 insurance companies and worked in data science in the advertising industry. We recommend the best products through an independent review process, and advertisers have no influence on our selections. We may receive compensation if you visit the partners we recommend.
Read our announcement for advertisers for more information. SEO (search engine optimization) courses help you learn the ins and outs of ranking on the first page of Google and other search engines. The best SEO courses teach you what you need to know to improve your website ranking. When choosing a course, it's important to find one that offers timely information, as the best search practices change frequently.
These are the best online SEO courses, many of which could be perfect for launching or improving your digital marketing career. Audit the course for free with full access to the course materials. This is a five-part course taught by an instructor from the University of California at Davis. The full experience requires complementary courses entitled Introduction to Google SEO, Google SEO Basics, Optimizing a Website for Google Search, Advanced Content and Social Tactics for Optimizing SEO, and Google SEO Capstone Project.
It's hard to beat a college education, and you can get it online from the comfort of your home or office. If you're willing to spend time completing the entire specialization, you should be prepared for the next step in an SEO career. Free SEO courses and other digital marketing courses We like Semrush Academy because it offers a lot of free courses on various SEO topics and is led by one of the biggest names in the SEO industry. If you're working in SEO, you're likely to use Semrush or a competitor to track the search positions of the keywords that matter most to your websites.
You can learn how Semrush works and much more in the free Semrush Academy. There are more than 20 marketing courses in total in the academy and a large part of them are about SEO. For example, Content Marketing and SEO Basics with Eric Enge is comprised of eight lessons. Some courses are longer and shorter and cover various SEO skills with different instructors.
We like Moz's Beginner's Guide to SEO because it's a free, easy-to-follow course that teaches the basics of SEO and comes from one of the most recognized brands in SEO. The Beginner's Guide to SEO is a free course from Moz that stands out as a good option for newbies to SEO. The course is comprised of text and images that can quickly help you familiarize yourself with basic SEO strategies and terminology. You won't be an expert when you're done, but you'll know enough to have an informed conversation about how to generate search traffic to your website.
The Moz course is easy to understand and you might be able to complete it all in just one or two sessions. If you like what you've learned, there's plenty of additional free SEO content to develop your skills in the resources section of the Moz site, all of which is linked from the course. Access a network of staff and other students. We chose The Blueprint Training because it gives you in-depth knowledge of how to create your own SEO agency or content marketing business.
For those who are willing to make a significant financial investment, The Blueprint Training is an SEO course that gives them the skills needed to do SEO for yourself and for others as a company. Whether you want to impress your employer, attract new clients, or start your own SEO agency, this course could be a good fit. Within the search engine optimization category, HubSpot Academy includes more than 20 courses, many of which take less than an hour to complete. This can help you choose specific SEO skills to learn without a big time commitment.
Once you've finished this course, you'll have a good idea of how to create an SEO strategy, build backlinks, and create top-notch content. Part of Google's developer section Most SEO courses focus on helping you reach the top positions on Google. Who better to teach you about Google systems than Google itself? The Search Engine Optimization Starter Guide isn't a traditional video course, but it contains a lot of useful information and ideas aimed at developers. You can read the full guide for free and see how Google wants websites and data to be better structured in searches.
This is especially useful when you're trying to activate Google snippets and information boxes that contain detailed details about your website or page. From the creator of the Yoast SEO plugin for WordPress, the Premium version includes a premium subscription to the Yoast plugin. We like this course because it's free, full of useful details for blogs and other websites, and comes from the developer of one of the most popular SEO tools on the web. If you use WordPress to manage your blog or website, you're probably familiar with the Yoast SEO plugin, one of the most popular SEO plugins on the platform.
That makes Yoast a good place to learn about SEO for blogs and other WordPress sites. The course includes templates and references to the Yoast SEO plugin. You don't need to use Yoast SEO to take advantage of the knowledge, but it's definitely optimized around its own SEO products, which is common among providers of free courses. Once you've signed up for an account, you'll have access to everything you need to attract search traffic to a blog.
There is no exact formula for ranking number one on Google, but an SEO course can teach you the skills and strategies used to generate traffic from online search results. There are plenty of free courses to complete your knowledge, but some professionals may want to invest more in resources and templates. SEO courses teach students how to rank well on Google and other search engines. The main topics covered usually include a combination of on-page and off-page strategies for generating traffic to your website; typical on-page SEO strategies, such as choosing and using the right keywords, hyperlinks, images and HTML tags; off-page strategies, such as creating backlinks and marketing your content.
SEO courses are best for business owners, managers, and marketing professionals who want to increase traffic to any website. Whether you're an entrepreneur with your own project or a digital marketer looking to improve your professional skills, an SEO course could be a good option. While some SEO courses focus primarily on skills and knowledge, others may include certifications that you can bring to employers or add to your LinkedIn profile or resume as a way to improve your career. While some courses and certifications are more respected than others, an SEO course can help you get a job as an SEO specialist in the future.
The free courses we reviewed tend to offer general SEO tips that apply to a wide range of industries. For a higher fee, you'll get additional resources, more specific instructions, and the ability to work with mentors or instructors in a group or individual setting. To choose the best SEO courses, we searched the web for classes and guides from SEO software providers, course platforms, universities and major online brands. When choosing the winners in each category, we focused on course content, cost, and compliance with specific learning outcomes.
This course is divided into 6 lessons and 26 videos. Each lesson ends with a quiz to test your knowledge and you will be invited to participate in their forum throughout the course (which is optional, but highly recommended). The course also provides support materials to easily put into practice what you have learned. At the end of this course, you'll receive a HubSpot certificate.
There are a lot of courses out there. Among all of them, HubSpot's SEO courses tend to be the most recognizable. Udemy and Coursera also offer a series of SEO classes, courses, and career paths that can make it easier to learn what you need to know. Ideally, you should find a course that fits your budget, your learning style and your schedule.
If you learn better in person, you might want to look for the best local SEO course instead. This detailed guide consists of 10 chapters, starting with “How Search Engines Work” and lead to “Measuring and Tracking Success”. I recommend that you review each of the 200 ranking factors. He is the co-founder of NP Digital.
The Wall Street Journal calls him one of the top influencers on the web, Forbes says he's one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 brightest companies. Neil is one of the New York Times best-selling authors and was recognized as one of the 100 best entrepreneurs under 30 by President Obama and one of the 100 best businessmen under 35 by the United Nations. Academy has courses on the basics of SEO and technical SEO that cover just about everything you need to become an SEO professional. These courses are prepared by top SEO experts Greg Gifford and Bastian Grimm.