Google SEO Fundamentals by UC Davis However, Google recommends a free online SEO certification course called Google SEO Fundamentals, which is part of an SEO specialization series created by the University of California at Davis and promoted by Coursera. Learn about search engine algorithms and how they affect organic search results and websites. Based on this knowledge, you'll learn the key elements for creating an effective SEO strategy, including how to select keywords and conduct keyword research; consumer psychology and search behavior; and how to perform on-page SEO analysis to identify opportunities to improve search optimization on a website. Text files, in addition to planning redirects and managing site errors, you will learn to use best practices in your technical SEO strategy.
There are probably some SEO certifications that delve into an area of SEO, such as keyword research or technical SEO, but the ones I found were quite basic. There's no common SEO degree or curriculum, which can seem daunting if you're trying to learn how to get started in SEO. Developers, designers, writers, marketers, data analysts, influencers, marketers, managers, and other professionals have something to add to the SEO industry. With the amount of free resources out there, from beginner SEO guides to advanced SEO strategy guides, I don't recommend paying a lot of money for basic certification.
SEO certifications are awarded to those who complete an SEO course and demonstrate their knowledge by completing a test or questionnaire. If you want to get a job, do the same because the results speak louder than an “SEO certification”. It includes 26 modules, approximately 14 hours of material and covers many aspects of digital marketing, three of them dedicated exclusively to SEO. We'll also look at how you can use a variety of SEO tools to attract an audience and use this data to develop the personalities of your ideal buyer.
If I hired staff, I wouldn't look for SEO certifications in resumes because I know that many of them can be overcome through a combination of trial and error and common sense. If you're new to SEO, the problem here is that all links are “beneficial” to a site's authority. Educate and empower the SEO community by providing the latest news and the latest best practices through the smartest professionals in the industry. The lessons will begin with an introduction to the key areas of SEO so that you better understand the differences between strategies.