As I mentioned earlier, an SEO training course is a GREAT way to learn. Google's Introduction to SEO is the second Coursera SEO certification course worth exploring. Many courses last just an hour, but several last between 4 and 5 hours or more and are instructed by renowned SEO experts such as Greg Gifford. If you're interested in learning how to optimize search engines with an online SEO course and obtaining an SEO certificate that validates your achievements (for you and for potential employers), the hardest part of starting is figuring out which SEO certification program is right for you.
If you're looking for a course to understand how modern SEO works, this is a good course to consider. Students will spend around 8 hours viewing the course material and completing five exams to obtain the Moz SEO Essentials certificate. Completing an SEO certification is a great way to gain more marketing knowledge, update your skills, and learn new techniques and methods to improve your online marketing results. Keep in mind that there is no Google SEO certification program, so all courses are taught by people outside of Google.
It includes a series of examples and tips on what you should and shouldn't do to keep your website in good SEO condition. Another good thing about most SEO certification programs is that they are taught by an SEO expert who knows what he's talking about. Setting goals that you can achieve with SEO is important for the success of your overall SEO strategy. It doesn't share any secrets or strategies that aren't yet known, but it provides SEO tips that you would expect from Google.
It's not so much about the certification itself (which, as you'll see, isn't worth that much). You can complete the course and earn a completion certification or enroll in the SEO specialization, complete all the courses, and earn an SEO certification from Coursera and UCDavis. This four-hour course includes 31 lessons that cover topics such as how search engines work, link signals, technical SEO, on-page signals, international SEO, and local SEO. Yoast is one of the best WordPress plugins for one-page SEO, so it's no surprise that they offer an SEO certification, and their certification is a top-notch option.
SEO certifications can be useful for people who want to learn about SEO; however, they're not always worth it.