Social SEO refers to the idea that social media links and interaction play an important role in a website's search rankings. Basically, SEO is about optimizing content, whether on your website or on a social media platform to appear higher in search rankings. While the importance of a keyword strategy in SEO remains the same, the way in which they are researched has evolved over the years. Every step you take to improve your social media marketing efforts should be aligned with your SEO strategy.
The numbers say a lot and show why you should consider Pinterest SEO for your social media marketing strategy. An effective social media strategy must have a solid SEO plan because the two go hand in hand.