Once you're sure you know the basics of SEO, it's time to move on to more technical concepts. They start with the intention of search engines, adopt modern positioning and conversion strategies, review international SEO, share successful link building strategies and end with the future of SEO. This is due, in part, to unloyal SEO specialists who used the algorithm to use things like keyword stuffing and item rotation (that is, what you're probably interested in as a business owner or employee is how you can leverage SEO to generate traffic, leads, sales and, ultimately, revenue and profits for your company). In that time, you'll discover how to determine the SEO potential of your site and develop a strategy, create content that is positioned and create links to that content.
If you're just starting out with SEO and wondering what it takes to go from novice to expert, then this post is for you. While the basics of SEO, such as the most efficient ways to create links to boost search engine rankings, have changed in recent years (and content marketing has become increasingly important), what many people would consider more “traditional SEO” is still incredibly valuable for generating search engine traffic. In this blog, Bill Slawski, director of SEO research at Go Fish Digital, summarizes and explains patents related to SEO. With six lessons based on 22 videos and three quizzes, it uses Hubspot's blogging strategy as a central example to explain how SEO works.