Key moments Choose smarter ways to research keywords. Publish high-quality content to drive more traffic to your website. Analyze your meta tags and URLs to improve CTR. Add rich snippets to improve the visibility of your website in the SERPs.
Optimize the structure of your site to provide a great user experience. Keyword research is as simple as choosing a list of words and phrases relevant to your business. Think about which words are most likely to make people do what you want them to do (visit your website and submit a form) and focus on those words. The H1 text is usually the title of an article or some larger text in bold type at the top of the page.
Google and other search engines can see this and give extra importance to the words in the H1 text. Make sure your keyword or phrase is there. Keyword research is the foundation of any good SEO strategy. If you know how to use keywords effectively, you can develop content that attracts more people to your website.
The first step is to identify the main and secondary keywords on the page. SEO stands for search engine optimization. SEO is the process of taking steps to help a website or content rank higher on Google. We've tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.
We'll cover these points in more depth in the Beginner's Guide to SEO (and other Moz sites), but for now, let's get started. Following these simple steps will help you avoid common SEO mistakes and set you on a path to success. The key difference between SEO and paid advertising is that SEO involves “organic ranking”, meaning that you don't pay to be in that space. As you can see, the foundation of good SEO starts with ensuring the accessibility of tracking and, from there, it moves on.
SEO marketing and social media marketing go hand in hand because the goal is to tell Google how good you are. If you're just getting started with search engine optimization (SEO), then you need a step-by-step SEO tutorial. They'll also provide you with a starting point for learning the basics, so you can increase your SEO traffic levels to new heights in the future. That said, if you're a local authority and your business operates primarily in the local area, you'll want to capitalize on it with excellent local SEO.
A good SEO auditing tool, such as Site Crawl from Moz Pro, will detect problems such as broken pages, links that don't work, duplicate content issues, and other technical SEO issues. Even for experts, mastering SEO is a process of constant learning, experimentation, and creativity. Google PageSpeed Insights is a free SEO tool that scores the speed of your desktop and mobile page on a scale of zero to 100, with 100 being the fastest. Just like the best marketing in the world won't help you sell a bad product, super-advanced SEO is useless if you don't have quality content.
If you crawled the site with a recommended SEO tool (step 1), it should highlight any major issues that could prevent your site from being indexed. No matter how new you are to SEO, anyone can start with the following SEO tips and get their website ranked in no time.